Make your blog searchable – a helpful tip

I just found a great tip concerning making a company blog searchable.  Most of you probably keep a company blog, for either Search Engine Optimization or just to update your clients and consumers.  However, making your blog searchable can have other benefits. When someone searches for “engineer Colorado” and your company’s blog comes up on Google, it can attract potentially interested clients.  But how to get there?

Every blog post should have a singular focus.  Each post  should be about a specific topic, like a story about a project you are working on with a client, or a success for your business, or some branch of your company.  Tell people things you think they are curious about, or might want to know. But the key is to keep it specific.

Also, try to saturate your posts with keywords that are tightly tuned to the subject. This is also important in making a company blog searchable.